Definition of "Conceit" :

noun: the trait of being unduly vain and conceited; false pride

noun: an artistic device or effect

"The architect's brilliant conceit was to build the house around the tree."

noun: a witty or ingenious turn of phrase

"He could always come up with some inspired off-the-wall conceit."

noun: an elaborate poetic image or a far-fetched comparison of very dissimilar things

noun: feelings of excessive pride